Study on the Impact of Educational Service Quality on Education Satisfaction and Learning Performance: Targeting Vocational School Trainees
January 31, 2024 | Vol.10, No.1 | PP. 601-610 | PDF
AUTHORS:
Sung-Dae Kim, Graduate School of Information Systems, Pukyong National University, Republic of Korea
YuanYuan Liu, Graduate School of Information Systems, Pukyong National University, Republic of Korea
Niuhan Xiao, Graduate School of Information Systems, Pukyong National University, Republic of Korea
Jing Liu, Graduate School of Information Systems, Pukyong National University, Republic of Korea
Ha-Kyun Kim, Division of Business, Pukyong National University, Korea
KEYWORDS:
Educational Service Quality, Reliability, Tangibility, Empathy, Instructor Qualifications, Educational Content
Abstract
Educational service quality plays a role in improving educational satisfaction and learning outcomes of trainees receiving education at vocational schools. This research aims to analyze the impact of educational service quality on both student satisfaction and learning outcomes. The factors that determine the quality of educational services were divided into reliability, tangibility, empathy, instructor qualifications, and educational content. For the study, a survey was conducted among trainees who had completed or were currently training at a vocational school in Yangsan City. SmartPLS 4.0 was used for statistical analysis of the survey and testing of hypotheses. To summarize the results of the study, First, reliability had a significant effect on educational satisfaction. Second, tangibility had a significant effect on educational satisfaction. Third, empathy had a significant effect on educational satisfaction. Fourth, instructor qualifications had a significant effect on educational satisfaction. Fifth, educational content had a playful effect on educational satisfaction. Sixth, educational satisfaction had a significant effect on learning outcomes. Based on the educational content to be delivered through this study, empathy and reliability with trainees should be secured, instructors should strive to improve instructor qualifications to deliver the educational content, and continuously manage facilities and equipment. Ultimately, educational satisfaction and learning outcomes must be improved.
APJCRI
The purpose of this journal is to share and exchange the results of recent research by Asia-Pacific national researchers, and the purpose of the project is to publish the results of convergence research with the humanities and social sciences, including advanced research in specific fields.